Saturday, October 12, 2013
Drive Traffic to Your Site and Increase Sales With Branding
Direct Response Web Marketing and Branding are two very different animals to tame. Web marketing is used to market a business for search engine optimization with the aim of driving traffic and potential customers to a website. Branding, however, is essential for positioning your products and services and creating awareness in the marketplace. Think about the time before bandages were called Band-Aids and tissues Kleenex. Because of very successful marketing campaigns, these brands have ebbed their way into our vernacular causing people to buy by association. How often do you hear "Do you have a Kleenex?"
Now with the Internet and online marketing resources, businesses can promote a brand image to bring user clicks to a sale. A study done by the Dieringer Resource Group in 2004 noted that 60% of adult online users' brand opinions were changed at purchase due to online research. Branding, therefore, has become increasingly important over the years.
Because of this information, businesses need to start designating part of their online marketing campaigns to branding. In this article, I will detail several tips on how to get your brand at the top of search results, which will ideally convert to sales. If your site is already at the top, you are not finished. People might click to your site more frequently, but face it, sales are what really count!
A recognizable brand gives customers a comfort level and creates habits - a feeling of security in knowing they can purchase a quality product or service. If you can manage to build a long-term relationship with consumers, you have created a world of increased revenue. Think Band-Aids!
The "Keys" to the Kingdom
The first tool you need is keywords. All marketing campaigns have keywords, catch phrases, jingles or other advertising tools. Your keywords should relate to what people are searching and to your product or service. For example if you sell juice, you could use keywords such as "fresh fruit juice" or "health benefits of juice", etc. But, depending on the competitive market for juice, these keywords might not keep you on the top of a Google search for long. This is where developing a brand name and building customer relationships helps.
Keywords should be specific and reflect your brand. If you need extra help on developing keywords, you can download programs like Google AdWords that suggests relevant ones or WordTracker that shows how often a word is being searched. Going back to the juice company, you could pick phrases such as "Just Juice It" or "Juice Your Life Up" and these could be keywords as well as marketing slogans on your webpage. By putting specific keywords, slogans and a brand name on your webpage, you develop a brand-consumer relationship. This ideally will direct consumers' minds to your product or service and generate sales. But remember, Rome was not built in a day and neither was Kleenex. So, take the time and funds to structure your campaign.
TeamWork Builds Web Success
The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we'll show you ways to increase the amount of qualified traffic to your site through the expanding "social web" and how to convert visitors into buyers at a high rate of return.
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